Tower Bridge

There is no doubt that Graphic Design is an integral part of every man made object from simple logos to large engineering projects.

Tower Bridge is a fine example of civil engineering. Although it is a design of its time its beauty has endured over time and its now modern environment further accentuates it. It has become a symbol of London and it attracts tourists from around the globe, this is a further testament to its timeless design. The building was designed initially to act as a bridge for the people, however it needed to have the height to allow ships to pass through because rivers at the time were the main trading roots so the design had to incorporate good engineering to allow the bridge to be both functional and pleasing to they eye. Sometimes designs are dictated by the engineering within. Tower bridge is one such example that the design had to be built around its functioning parts. The length of time it has functioned and still continues to do so is a reference to not just the quality of workmanship but to the visual aspects of the finished product. Overall the design is one that attracts few critics.

“Tower Bridge Exhibition” (2013) [Online] Available at: 
http://www.towerbridge.org.uk/TBE/EN/BridgeHistory/ 
[Accessed 10^th April 2013]

Logo Design

In the field of advertisements, films, organisations, etc. each have their very own graphic trademarks in order to promote their public recognition. Logos are normally made up of symbols or words representing what they are. Logos are an important aspect when it comes to Graphic Design, as they are not the easiest to create, bearing in mind your producing an image that embodies a certain organisation. Therefore the task has to be carried out to perfection and it requires a clear simple initiative.

Logos are created to be remembered; however logos may sometimes be only as good as the marketing behind them. When a logo is created work is required in order to make them not only a recognizable symbol but also a household name. Once the brand is famous the writing often becomes secondary and what is remembered is the pattern. A mobile app named logo quiz is a prime example, where you see a logo and you have to guess the name of the company.

The technology has changed, the symbols were made and displayed with everyday common materials, since the advent of technology, it has been easier to create a high quality finish; there are now an immense variety of colours to choose from. The choices of a finish are now almost endless. The images can now be viewed at a low cost before being produced. From our own experiences the success of such imagery is obvious.

“The Logo Designer” (No Date) [Online] Available at:
 http://www.adigitaldreamer.com/articles/logo-designer.htm [Accessed 10th April]

Typography

Typography is a technique to present type in different structures but in a way the language is visible to read. It includes various adjusting techniques in order to create a perfectly ordered layout. These techniques include Kerning (space between letters) and tracking (the space between groups of letters). Typography is performed by many including specifically Graphic Designers. Naming one Luca Barcellona, an Italian freelance Graphic Designer and Calligrapher.  Beautifully designed, he creates works, which include vast amount of detail and perfectly structured lettering that enhance the font he uses.

 Above is a piece by Luca Barcellona. The piece was named “Pleasures”.

It’s created with brush and gouache on wood panel. The font looks almost like a gothic design, hand drawn you can see the detail of brush strokes within the letters placed beside the centered text, which is the beauty of hand drawn text, nowadays technology has become such a easy way to create typography therefore people only create designs which are digitally printed not allowing the mind to fully understand the structures and curves of different typefaces.

Digital typography has become a well-known design technique, as the letters can be altered into many forms and moved around the page in order to get an idea of where the letters can be placed. A popular form of typography is in the shape of human forms. Many designs have been created this way in order to create a picture from sentences. 

When reading a sentence you don’t get the feel of the emotions being portrayed. Whereas below in the image you get a real sense of the words screaming when they’re in a form of an object. 

http://www.flickr.com/photos/luca-beanone-barcellona/8639372109/in/photostream/lightbox/

http://psdblast.com/20-excellent-typography-designs

Vasinov V.  “Typography is important” (2010) [Online] Available at: http://www.techmic.com/magazine/issue-1/typography-is-important 
[Accessed 8th April 2013]