In
the field of advertisements, films, organisations, etc. each have their very
own graphic trademarks in order to promote their public recognition. Logos are
normally made up of symbols or words representing what they are. Logos are an
important aspect when it comes to Graphic Design, as they are not the easiest
to create, bearing in mind your producing an image that embodies a certain organisation. Therefore the task has to be carried out to perfection and it
requires a clear simple initiative.
Logos
are created to be remembered; however logos may sometimes be only as good as
the marketing behind them. When a logo is created work is required in order to
make them not only a recognizable symbol but also a household name. Once the
brand is famous the writing often becomes secondary and what is remembered is
the pattern. A mobile app named logo quiz is a prime example, where you see a
logo and you have to guess the name of the company.
The
technology has changed, the symbols were made and displayed with everyday
common materials, since the advent of technology, it has been easier to create
a high quality finish; there are now an immense variety of colours to choose
from. The choices of a finish are now almost endless. The images can now be viewed at a low cost
before being produced. From
our own experiences the success of such imagery is obvious.
“The
Logo Designer” (No Date) [Online] Available at:
http://www.adigitaldreamer.com/articles/logo-designer.htm [Accessed 10th April]
http://www.adigitaldreamer.com/articles/logo-designer.htm [Accessed 10th April]
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