Jonathan Ive

Born 27^th February 1967 Jonathan Ive is a successful English designer who’s job title is Senior Vice President of Industrial Design at Apple Inc since 1997.  Also the lead designer of Apple products naming a few: IPhone, IPod and IMac. Jonathan was always interested in how objects were put together he spent much of his time in childhood, constructing these objects to discover the nature of how they work.  

Design is significant to everything around us, most apple products fit into small bags and they are thin light and sturdy, making it a great object to transport wherever it is being carried to.  Material seems to be well researched and it would appear that there is no expense spared to achieve the design result. However it should be noted that apples success owes a lot to its marketing strategy.

Between 1985 – 1992 Jonathan studied art and design at Newcastle Polytechnic, which then lead him to working within design field at a London based design consultancy, joining the Apple design team a few years later.  Being such a successful designer for a famous industry, Jonathan Ive has amazed the public’s eye.  ‘I often joke that my tombstone will say, “The Guy Who Hired Jonathan Ive”,’ says Robert Brunner, Apple’s former chief of industrial design. “ The Guardian 2011. 

Waugh R. (2011) “How did a British polytechnic graduate become the design genius behind £200billion Apple”  [Online]  Available at:
http://www.dailymail.co.uk/home/moslive/article-1367481/Apples-Jonathan-Ive-How-did-British-polytechnic-graduate-design-genius.html
[Accessed 12th April 2013]