Swiss Design

Swiss Style, often referred to as the International Typographic Style a Graphic Design style, which was first, developed in Switzerland within the 1950’s. The design consists of clear readable objects placed on a grid layout using typefaces such as Akidenz Grotesk. Many Swiss Graphic Designers use negative space, which consist of only two colours alongside enough breathing space that surround the objects on the page. Emil Ruder is a great example as his work uses only two colours and a wide range of negative space. Emil Ruder is a Swiss Graphic Designer and typographer; his work is an example to the modern Swiss design that is created in order to be clear and visually pleasing to the eye. Emil Ruder taught that typography communicates ideas through text and he places a high significance on clear typography. Similar to Josef Muller Brockmann a Swiss Graphic Designer and teacher, his work is recognised by its simplicity and clean use of typography, his designs and use of colour are what influence the style of Graphic Designers who create modern art of the 21^st century. The difference with Josef Muller Brockmann’s artwork is he sticks to the use of much variety of colours rather than two. He expresses many of his designs by his use of colour.

Overall Swiss Design has had an effect on modern design including interior designs, many modern objects are simple and effective, for example, modern furniture has become almost like Swiss Design.

Terror D. (2009) “Lessons From Swiss Style Graphic Design” [Online] Available at: http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/  
[Accessed 16^th April 2013]