Milton Graser is an American Graphic Designer, he
was awarded for the lifetime achievement of the Cooper Hewitt National Design
Museum in 2004. He is famous for his I heart NY logo which is used as a basis
of an advertising campaign, it has been used to promote tourism within New York
City. The logo appears throughout many shops and brouchers including fridge
magnets and keyrings. The logo is created using the typeface American
Typewriter and consists of a heart symbol ♥. Born in 1929, in New York
City, Milton became a world wide famous Designer producing work within a range
of designs from logos and stationary to food packaging and product design. His
works have been exhibited all over the globe. The work created by Milton Glaser
depicts clear/simple and direct designs which all have a positive feel to them
as the use of colours range from bright pinks to bright reds. Many of his well
recognized works include styles of the 60’s and early 70’s hence the reason he used
such colours. Many believe Milton Glaser is the embodiment of American Graphic
Design, due to his immense creativity and his intellect, as he has a depth
understanding of conceptual thinking as well as being a great Graphic Designer.
Kingsley
L (2012) “Milton Glaser” [Online]
Available at: http://www.miltonglaser.com/milton/#1 [Accessed 25th April 2013]
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