Apple

Alan Turing the inspiration behind the Apple logo. It was appropriate because he was a computer scientist. The story behind the logo is that he may have been murdered by taking a bite from an apple that was laced with cyanide. They have taken a simple image of an everyday fruit bearing in mind that this fruit is easily recognisable however it is the simple design of a piece missing that makes it unique to the company. All over the world people recognise an apple with a piece missing as an association to this particular computer company. It becomes almost romantic when you realise that historically Alan Turing was a computer expert so you have a history in computing and the fruit that is associated with the history and with the genius of Alan Turing. The symbol is made all the more powerful because in some circles of learning Alan Turing is known as the father of modern computing.

Apple has designed many products from Apple Macintosh to IPhone and IPods, their products are visually appealing and space saving. Everything that is required for a computer is incorporated in a single package of a monitor, there is not need for space wasting devices such as computer towers, and the success of the company has to be measured by analyzing every aspect of what the consumer is offered.

Hodges A. “The Alan Turing Home Page” [Online] Available at:  http://www.turing.org.uk/turing/      
[Accessed 12^th April 2013]

“Steve Jobs Biography” [Online] Available at: https://sites.google.com/site/stevejobsbiography/curriculum-vitae 
[Accessed 10th April 2013]