Milton Glaser

Milton Graser is an American Graphic Designer, he was awarded for the lifetime achievement of the Cooper Hewitt National Design Museum in 2004. He is famous for his I heart NY logo which is used as a basis of an advertising campaign, it has been used to promote tourism within New York City. The logo appears throughout many shops and brouchers including fridge magnets and keyrings. The logo is created using the typeface American Typewriter and consists of a heart symbol ♥.  Born in 1929, in New York City, Milton became a world wide famous Designer producing work within a range of designs from logos and stationary to food packaging and product design. His works have been exhibited all over the globe. The work created by Milton Glaser depicts clear/simple and direct designs which all have a positive feel to them as the use of colours range from bright pinks to bright reds. Many of his well recognized works include styles of the 60’s and early 70’s hence the reason he used such colours. Many believe Milton Glaser is the embodiment of American Graphic Design, due to his immense creativity and his intellect, as he has a depth understanding of conceptual thinking as well as being a great Graphic Designer.

Kingsley L (2012) “Milton Glaser” [Online] Available at: http://www.miltonglaser.com/milton/#1 [Accessed 25^th April 2013]

Swiss Design

Swiss Style, often referred to as the International Typographic Style a Graphic Design style, which was first, developed in Switzerland within the 1950’s. The design consists of clear readable objects placed on a grid layout using typefaces such as Akidenz Grotesk. Many Swiss Graphic Designers use negative space, which consist of only two colours alongside enough breathing space that surround the objects on the page. Emil Ruder is a great example as his work uses only two colours and a wide range of negative space. Emil Ruder is a Swiss Graphic Designer and typographer; his work is an example to the modern Swiss design that is created in order to be clear and visually pleasing to the eye. Emil Ruder taught that typography communicates ideas through text and he places a high significance on clear typography. Similar to Josef Muller Brockmann a Swiss Graphic Designer and teacher, his work is recognised by its simplicity and clean use of typography, his designs and use of colour are what influence the style of Graphic Designers who create modern art of the 21^st century. The difference with Josef Muller Brockmann’s artwork is he sticks to the use of much variety of colours rather than two. He expresses many of his designs by his use of colour.

Overall Swiss Design has had an effect on modern design including interior designs, many modern objects are simple and effective, for example, modern furniture has become almost like Swiss Design.

Terror D. (2009) “Lessons From Swiss Style Graphic Design” [Online] Available at: http://www.smashingmagazine.com/2009/07/17/lessons-from-swiss-style-graphic-design/  
[Accessed 16^th April 2013]

Apple

Alan Turing the inspiration behind the Apple logo. It was appropriate because he was a computer scientist. The story behind the logo is that he may have been murdered by taking a bite from an apple that was laced with cyanide. They have taken a simple image of an everyday fruit bearing in mind that this fruit is easily recognisable however it is the simple design of a piece missing that makes it unique to the company. All over the world people recognise an apple with a piece missing as an association to this particular computer company. It becomes almost romantic when you realise that historically Alan Turing was a computer expert so you have a history in computing and the fruit that is associated with the history and with the genius of Alan Turing. The symbol is made all the more powerful because in some circles of learning Alan Turing is known as the father of modern computing.

Apple has designed many products from Apple Macintosh to IPhone and IPods, their products are visually appealing and space saving. Everything that is required for a computer is incorporated in a single package of a monitor, there is not need for space wasting devices such as computer towers, and the success of the company has to be measured by analyzing every aspect of what the consumer is offered.

Hodges A. “The Alan Turing Home Page” [Online] Available at:  http://www.turing.org.uk/turing/      
[Accessed 12^th April 2013]

“Steve Jobs Biography” [Online] Available at: https://sites.google.com/site/stevejobsbiography/curriculum-vitae 
[Accessed 10th April 2013]